First, the emergence of cheap replica Jordan has affected the market sales of original Air Jordan shoes. The original shoes have advantages in quality and brand recognition, but the low price of imitations also attracts some consumers and affects the brand's market position.

Secondly, the brand image has been affected to a certain extent. Despite the brand's unique advantages in design and quality, the presence of imitations may have reduced brand loyalty and reputation.

In addition, consumers need to be more cautious when making purchases. They need to give more consideration to product quality, comfort and brand recognition to weigh price and quality.

Overall, the emergence of cheap replica jordan shoes has had an impact on brand image and market competition. Brands need to pay more attention to product quality and marketing strategies, and consumers need to be more rational in their shopping choices.